Деловые переговоры
и деловая переписка
на английском языке
Курс лекций
Учебное пособие
Казань - 2014
Стр.1
Министерство образования и науки Российской Федерации
Федеральное государственное бюджетное образовательное учреждение
высшего профессионального образования
«Российский экономический университет им. Г.В.Плеханова»
Казанский институт (филиал)
Деловые переговоры
и деловая переписка
на английском языке
Курс лекций
Учебное пособие
КАЗАНЬ - 2014
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УДК 811.111; 327.78
ББК 81.2 Англ.- 923
Д 29
Рекомендовано к печати научно-методическим советом
Казанского института (филиала) ФГБОУ ВПО «РЭУ им. Г.В. Плеханова»
Авторы-составители:
Мазитова Ф.Л., к.филол.н., профессор, заведующая кафедрой гуманитарных
и естественнонаучных дисциплин КИ (филиала) РЭУ
им. Г.В. Плеханова;
Низамиева М.А., к.филол.н., старший преподаватель кафедры гуманитарных
и естественнонаучных дисциплин Казанского института
(филиала) РЭУ им. Г.В. Плеханова;
Москалѐва Д.Р., старший преподаватель кафедры гуманитарных и естественнонаучных
дисциплин Казанского института (филиала)
РЭУ им. Г.В. Плеханова.
Рецензенты:
Агеева А.В., к.филол.н., доцент кафедры французского языка ИФИ
К(П)ФУ;
Андреева Е.А., к.филол.н., доцент кафедры гуманитарных и естественнонаучных
дисциплин Казанского института (филиала) РЭУ
им. Г.В. Плеханова.
Деловые переговоры и деловая переписка на английском языке:
курс лекций. Учебное пособие /Мазитова Ф.Л., Низамиева М.А., Москалѐва
Д.Р. – Казань: …………………, 2014. – 52 с.
ISBN
Настоящее пособие предназначено для аудиторной и самостоятельной
работы студентов 2 курса направления «Экономика» профилей «Бухгалтерский
учет, анализ и аудит» и «Финансы и кредит».
Учебное пособие содержит лекционные и текстовые материалы по
деловым переговорам и деловой переписке, диалоги, деловые письма,
дополнительные тексты, упражнения на закрепление материала.
Целью пособия является приобретение студентами лингвокультурной,
языковой и коммуникативной компетенции с целью успешного использования
английского языка в их будущей профессиональной деятельности, помощь
в организации самостоятельной работы студентов.
ISBN
© Мазитова Ф.Л., 2014
© Низамиева М.А., 2014
© Москалева Д.Р., 2014
© Оформление КИ РЭУ им. Г.В. Плеханова, 2014
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LECTURE 1
BUSINESS ETHICS
Business ethics represent the set of the behavior principles of the people occupied
in spheres of administrative business activity.
Such ethics allow to consider and estimate business relations of businessmen,
and also their personal behavior from the point of view of compliance to the
principles of behavior which are standard in the business world.
Ethical principles and standards of behavior of business people are the principles
of behavior standard in the business world. They are: freedom, tolerance,
tactfulness and sensitivity, justice, business obligation, etc.
Business ethics are based on such universal value as freedom. It means: the
businessman or the manager has to appreciate freedom of the competitors that is
expressed in inadmissibility of intervention in their affairs, infringement, even in
trifles, their interests.
The other fundamental principle of business relationship is the tolerance
which means a fair, objective, and permissive attitude toward other people’s opinions,
practices. The tolerance gives rise to mutual trust, understanding and frankness,
helps "to extinguish" conflict situations.
Business relationship is always fraught with different difficulties and the
conflicts therefore they demand tactfulness and sensitivity. The step in such communication
is not only understanding of compliance of the purposes and standards
of behavior, but also ability to apply ethical standards to the specific person.
To be tactful means in any situation to consider the partner, the client or the
subordinate to be the equal human person taking into account features of a sex,
age, nationality, temperament, habits, etc. As sensitivity understand politeness and
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attentiveness in communication, ability to spare vanity of the colleagues. It is a
form of manifestation of a correctness and sincerity in communication.
Sensitivity - the simplest working instrument of business communication
helping with the smallest moral and psychological expenses to solve business problems.
Business
ethics are guided by such concept, as justice which assumes an assessment
of personal and business qualities of people and their activity, recognition
of their identity, openness to criticism, self-criticism.
Business people of the whole world have such concept, as business obligation.
In the USA, for example, the term "Texas Handshake" when the parties simply
agree that will be engaged together in any activity is known. If one of the parties
violated the terms of the contract, no body will deal with this firm (organization)
any more.
The formula of success of the western entrepreneur is simple:
prosperity = professionalism + decency.
In business there is a golden rule: take care of the clients, and the market will
take care of you.
It is very difficult to get the good reputation, but it is possible to lose it instantly
and often because of a trifle, for example not having answered in time a
phone call or a letter.
Everything is important for the reputation: standard of speech, clothes, behavior
manner, office interior. Business contacts break at once as soon as incompetence
or dishonorableness of businessmen are found.
So, the main postulate of ethics of each company can be expressed by the
motto: "profit above all, but honor above profit".
Types and forms of business communication. According to the character
and the contents the communication are divided into: formal (business) and informal
(secular, ordinary, household).
Business communication is a process of speech interrelation and interaction
in which there is an exchange of activity, information and the experience assuming
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