C. 29–33. 6 A.B. Bouchev LINGUISTICS UDC 81-139 MEDIA DISCOURSE STUDIES: GENERALITIES AND SPECIFICS IN POLITICAL DISCOURSE A.B. Bouchev Tver State University (Tver, Russian Federation). <...> The paper addresses political discourse specifics in global mass media as exemplified by the coverage of events in Egypt of 2013 and other latest political and economic developments. <...> It gives a critical review of Russian literature written on the subject of mass media and stresses the need to elaborate cognitive interpretation techniques required to understand the global media content currently formed on the Internet. <...> In conclusion different approaches (linguistic and rhetoric) to political discourse analysis are considered, and the latest events shaping discourse investigations enumerated. <...> Contemporary students know English which now performs as a New Latin of global media. <...> At their disposal they have both on-line web-based multimedia and traditional news media posted on the Internet. <...> The new generic features of mass media include hypertext links, multimedia, interactive techniques and transgenic characteristics. <...> Media discourse studies: generalities and specifics Literature Review 7 An extensive review of foreign news agencies can be found in the book by V.I. Sapunov [1] which however applies groundless critical approach to mass media. <...> Some modern works [2-4] can be recommended for theoretic comprehension of convergent media phenomena and for studying theories of information-oriented society. <...> A modern comparative approach to foreign and home news media is contained in works by Zasursky [5, 6]. <...> These publications present observations on public TV (BBC News) and its assessment by Euronews as a counterbalance to English-speaking news media. <...> The latter phenomenon introduces a new understanding of mass media interaction with public conscience: for example, A. Podshibyakin’s book [8] comprises curious chapters observing how LiveJournal changes the reality and how a special non-stop reportage is kept up by prosumers in the social network. <...> These works practically do not cover the media discourse: key issues, language, specifics of discourse presentation, the theories of agenda, and news development. <...> At the same time, after having discussed media particulars, a British course book “The Media: An Introduction <...>
Язык_и_культура._Приложение_№1_(3)_2014.pdf
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6
A.B. Bouchev
LINGUISTICS
UDC 81-139
MEDIA DISCOURSE STUDIES: GENERALITIES
AND SPECIFICS IN POLITICAL DISCOURSE
A.B. Bouchev
Tver State University (Tver, Russian Federation).
E-mail: alex.bouchev@list.ru
Abstract. The paper addresses political discourse specifics in global mass
media as exemplified by the coverage of events in Egypt of 2013 and other
latest political and economic developments. It gives a critical review of Russian
literature written on the subject of mass media and stresses the need to
elaborate cognitive interpretation techniques required to understand the global
media content currently formed on the Internet. The author shows stereotyped
expressions and evaluative connotations of political terms in the context of
mass-media. In conclusion different approaches (linguistic and rhetoric) to political
discourse analysis are considered, and the latest events shaping discourse
investigations enumerated.
Keywords: mass media; political discourse; interpretation; evaluation;
stereotypes; discourse analysis.
Introduction
Due to the Internet and globalization, as well as to the development
and worldwide distribution of satellite channels, students taking a course in
foreign journalism can easily watch programs on BBC News, Euronews and
Bloomberg TV Europe. Work realities for journalists have also changed:
having demolished the once strong Iron Curtain, online media have turned
into truly transboundary media. Contemporary students know English which
now performs as a New Latin of global media. At their disposal they have
both on-line web-based multimedia and traditional news media posted on the
Internet. The new generic features of mass media include hypertext links,
multimedia, interactive techniques and transgenic characteristics.
New consumers have no difficulty orientating in multimedia content.
Blogs on the web-sites of traditional media, once printed, introduce a new
personage of a prosumer. The User Generated Content (UGC) is constantly
moderated on media web-sites. Principles that a convergent editorial board
adheres to in performing their work are continuous 24 / 7 monitoring of
news lines. Students don’t find it hard to understand media metrics and
online media sociology.
Стр.2
Media discourse studies: generalities and specifics
Literature Review
7
An extensive review of foreign news agencies can be found in the
book by V.I. Sapunov [1] which however applies groundless critical approach
to mass media. Some modern works [2-4] can be recommended for
theoretic comprehension of convergent media phenomena and for studying
theories of information-oriented society.
A modern comparative approach to foreign and home news media is
contained in works by Zasursky [5, 6]. These publications present observations
on public TV (BBC News) and its assessment by Euronews as a counterbalance
to English-speaking news media. Euronews is featured as presenting
their material without interpretation or involvement of journalists in the
studio, forming a channel expressing the European point of view.
Understanding digitalization and convergence of news media as well
as new practices connected with them do not cause any difficulties for the
computer-age generation. Narrowing down all the content-broadcasting
channels to a single computer screen does not need long explanations. Technologies
change drastically; this is why chapters dealing with mass media
technologies are so quickly outdated as, e.g., in the course book by
S.A. Mikhailov [7]. The book narrates about the possibility of receiving
mass media content on one’s smartphone screen, of accessing the Internet
from a smartphone, etc. E-book readers, that are now quite common, are presented
there as state-of-the-art devices. The book does not provide a sufficiently
comprehensive list of electronic carriers of content, etc.; it does not
discuss online communication through social networks and its legal status.
The latter phenomenon introduces a new understanding of mass media
interaction with public conscience: for example, A. Podshibyakin’s
book [8] comprises curious chapters observing how LiveJournal changes
the reality and how a special non-stop reportage is kept up by prosumers in
the social network.
As far as specific countries are concerned, the following books can be
recommended: L.V. Sharonchikova [9], M.I. Makeyenko [10], G.F. Voronenkova
[11]. All three books are written by mass media researchers investigating
respective countries; they contain a lot of factual information about
mass media structure and tendencies but lack examples of content topics in
mass media and don’t give examples of mass media texts. These works practically
do not cover the media discourse: key issues, language, specifics of
discourse presentation, the theories of agenda, and news development. What
news do media present and what language do they speak? How are the implications
constructed? What is contained in the headlines? That remains
beyond the contents of these monographs.
At the same time, after having discussed media particulars, a British
course book “The Media: An Introduction” [12], offers a discursive con
Стр.3