4–5/85–86/2011
Создание конкурентоспособной
продукции
с.26
ISSN 1993-8780
12 / О ВКЛЮЧЕНИИ КУРСА УПРАВЛЕНИЯ РИСКАМИ ПРЕДПРИЯТИЙ В ПРОГРАММЫ
ОБУЧЕНИЯ ВУЗОВ 18 / КОНЦЕПЦИЯ ИННОВАЦИОННОЙ МОДЕЛИ РАЗВИТИЯ СОЦИУМА
34 / ПАТЕНТНОЕ РЕЙДЕРСТВО ИДЕТ В РОССИЮ 48 / БРЕНД КАК АКТИВ ФИРМЫ:
ОПЫТ ТЕОРЕТИЧЕСКОГО АНАЛИЗА
Стр.1
Содержание
6
4–5/85–86/2011
ОБУЧЕНИЕ
Буланова М.Б.
Управленческое
решение
в социализационном
процессе
образования
12
15
18
22
26
Безденежных В.М.
О включении курса
управления
рисками
предприятий
в программы
обучения вузов
Савельев А.Я.
Павлов Ю.Н.
Проблемы
прогнозирования
развития
профессионального
образования
в России
ИННОВАЦИИ
Бодякин В.И.
Концепция
инновационной
модели развития
социума
Ерошкин С.Ю.
Михалко Е.Р.
Анализ условий
экономической
безопасности
инновационных
проектов
КОНКУРЕНТНОСПОСОБНОСТЬ
Погосян
А.М.
Создание
конкурентоспособной
наукоемкой
продукции.
Международное
сотрудничество
48
ТЕХНИЧЕСКОЕ
РЕГУЛИРОВАНИЕ
31
34
42
Кириенко
Е.В.
Актуальное
интервью
Панкина Г.В.
Сашина Л.А.
Слыхов А.А.
Терешкина Т.М.
Патентное
рейдерство идет
в Россию
Помазанов В.В.
О развитии
саморегулирования
промышленности
в России
МЕНЕДЖМЕНТ
Котляров И.Д.
Бренд как актив
фирмы: опыт
теоретического
анализа
82
80
72
68
57
60
63
Анищенко П.Н.
Зекунов А.Г.
Федык Л.А.
Формирование
политики в области
качества. Цели
и задачи
Цветкова В.Е.
Лидерство как
социальная
макротехнология
управления
Ефимова А.И.
О модели
построения
корпоративной
системы управления
Ширибазарова М.Б.
Определение
факторов,
формирующих
качество кефира
МЕТРОЛОГИЯ
Макаров Н.А.
Кутяйкин В.Г.
Практика
совершенствования
аудиторнолабораторной
базы
ДПО
Бычкова Т.А.
В гости
к Менделееву
График обучения
специалистов
в АСМС сентябре–
ноябре 2011 года
СОБЫТИЯ
4, 11, 14, 17,
47, 74, 75
ДОКУМЕНТЫ
75
Рецензенты: д-р техн. наук, профессор Г.В. Панкина, АСМС; д-р техн. наук, профессор
Т.В. Гусева, РХТУ им. Д.И. Менделеева; д-р техн. наук, профессор В.И. Цымбал, Институт
экономики переходного периода; д-р техн. наук, профессор Л.Г. Дубицкий, АСМС; д-р техн.
наук, профессор В.А. Васильев (МАДИ); д-р техн. наук, профессор Н.И. Дунченко, ГОУ ВПО
МГУ ПБ; д-р техн. наук, профессор А.И. Соляник, Воронежский филиал АСМС; д-р экон.
наук, профессор В.Я. Белобрагин, Академия проблем качества
(прежнее название «Квалификация и качество»)
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Стр.3
Competency
4–5/85–86/2011
Dr. M.V. Bulanova, Associate Professor, Bauman Moscow
State Technical University, Moscow
6 Educational Socialization. Managerial Decisions.
Educational socialization should be based on the principle of maximum
utilization of human capital. The main task while education is to single
out human abilities. The author of the article examines if these problems
are being solved in Russia
Key words: human capital, educational sphere, socialization process control
V.M. Bezdenegnih, Professor, Financial University under
the Government of the RF, Moscow
12 Risk Management Courses and Necessity of
Exploring companies’ risk management issues has become today’s
necessity. That’s why a need to train qualified personnel in the field of
risk analysis is obvious
Key words: economic risk, risk management, risk management technologies, economic
risk analysis
Problems. Prof. Dr. A.Ya. Saveliev, Counsellor, Federal
Institution for Educational Development, Vise-President,
International Academy of Informational, Informational
Process and Technology Sciences, Moscow, Prof. Dr.
Y.N. Pavlov, Deputy Director, Intersectional Scientific
Center, Technologic Education, Bauman Moscow State
Technical University, Moscow
15 Professional Education in Russia. Development Prediction
Problems in prognostication of higher and secondary special education
development in Russia are being discussed. Two ways of prognostic
models development are suggested. Demographic situation
brought significant changes in short-term and long-term forecasts
for professional education system development. Its analysis is given
Key words: professional education system, structural reorganization of staff training
department, prognostication, demographic crisis
18 Innovation Model of Social Development. Dr.
Moscow
V.I. Bodyakin, Institute of Control Sciences, RAS,
All-round development and improvement of human capital quality is one
of the main factors for progressive and dynamic social development.
The major task of today’s science is to research, understand and
moderate main functions of human’s brain on computers. This article
deals with one of the perspective methods of its solution
Key words: human capital, cognitive technologies, knowledge economy, innovations,
neurosemantic structure, intellectual workplace, management-information system
22 Economic Security of Innovative Projects. Dr.
S.Y. Eroshkin, Associate Professor, Risk Analysis and
Economy Security Department, Financial University Under
the Government of the RF, Moscow, Dr. E.P. Mihalko, Senior
Teacher, Risk Analysis and Economy Security Department,
Financial University Under the Government of the RF,
Moscow
Basic conditions for economic security of innovative projects (efficiency
and risk management) are on consideration. Various methods
fo evaluating realization efficiency of these projects in selecting the most
promising option as well as at the stage of potential risks minimization
are discussed in the given article
Key words: innovation project, efficiency, risk analysis, economic security
26 Broad International Co-operation as a Way to Competitive
General Director, JSC Suhoy, Corresponding Member, RAS,
Moscow
One of the possible ways of ensuring the competitiveness of Russia
high-tech products in the world market is international co-operation
High-Tech Production. Prof. Dr. M.A. Pogosyan, Deputy
their Implementation in Universities. Prof. Dr.
based on CALS-technologies while using modern project management
standards and implementation of the harmonized quality management
system
Key words: high-tech production, international co-operation, CALS-technologies,
project management, quality management system
31 Actual Interview. K.V. Kirienko, Proof-Reader,
Information and Editing Department, Academy
for Standardization, Metrology and Certification
(educationaly), ASMS, Moscow
The 12 of April is a big day for Russia. This day the Day of Astronautics
is celebrated . This holiday is dedicated to the Yuri Gagarin and the
first space flight. It is our pride and responsability. A lot of work has
been done by thousands of professionals. One of them is our todays
interlocutor, Doctor of Technical Sciences Professor Lev G. Dubitsky
Key words: astronautics, technologies, technical regulations, competitiveness,
certification, dissertation
Rector, State Educational Institution for Further
Professional Education, Academy for Standardization,
Metrology and Certification (Educational) (ASMS),
Moscow, L.A. Sashina, Associate Professor, Nondestructive
Check Department, ASMS,Moscow, A.A. Slihov, RF Patent
Agent, Moscow, T.M. Tereshkina, Eurasian Patent Agent, RF
Patent Agent, Moscow
34 Patent Raiding Goes to Russia. Prof. Dr. G.V. Pankina,
Patent raiding, its origin, goals and objectives, methods of intellectual
property raider seizures, as well as means to protect these facilities from
patent blackmails raiding are discussed in the article
Key words: patent raiding, intellectual property, patent, patent troll
42. On Self-Regulation Industry Development in Russia.
Prof.Dr. V.V. Pomazanov, General Director, Nonprofit
Partnership, Industrial Group, Reagent Production,
CenterReachim (NP IG RP CenterReachim), Moscow
Activity of Russian non-profit organizations registered as self-regulatory
ones as well as possible ways to facilitate the entry of industrial
enterprises into such organizations is on consideration
Key words: self-regulating organization, federal law, licensing institute, technical
regulations
48 Brand. Theoretical Analysis Experience. I.D. Kotlyarov,
Associate Professor, Company’s Economics,
St. Petersburg Branch, State University, Higher School
of Economics, St. Petersburg
Improved approach to brand price factors and their identification
is given in the article. Brand classification based on price growth
and sales gain, as well as brand classification within its stability
and singularity is proposed. Brand (trade name) management strategies
are described.
Key words: brand, brand price, price appreciation, sales gain, trade name
Anishenko, Deputy Head Doctor, Strategic Planning
and Medical Aid Quality Management, Istitution, District
Clinical Hospital, Khanty-Mansiisk Autonomous District,
A.G. Zenukov, Professor, Quality Management Department,
SEI FPE, ASMS, Moscow, L.A. Fedik, General Director,
LLS, Standardization, Management and Certification Center,
Tumen
57 Quality Policy Forming. Goals and Objectives. P.N.
It is necessary to develop and implement quality policy as a part
of general policy of an organization in order to achieve its sustainable
and competitive position in the marketplace. Basic quality requirements,
formation and control methods are on consideration
Key words: strategic management, competitive environment, quality management
policy
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60 Leadership as a Social Management Macro-Technology.
Dr. V.E. Tsvetkova, Associate Professor, Department,
Organization Management, State Moscow Regional
University, Moscow
Leadership is one of the main aspects of effective management. Social
and administrative technologies, social communication channels, stages
of effective management and leadership forming are described in the
article
Key words: effective management, leadership, social technologies, social
communication, sociocultural space, concept
Graduate student, St. Petersburg State University
of Economy and Finance, Economy and Quality Management
Department, St. Petersburg
63 A Model of Corporate Management System. A.I. Efimova,
Refers to the possibility of creation a corporate management system
based on international standards ISO 9000. The proposed structure
and composition of the complex corporate standards of JSC Gazprom,
developed on the basis of the Russian national standard GOST R ISO 9001
Key words: system management, corporatе management system, complex standards
68 Factors Affecting Kerif’s Quality. M.B. Shiribazarova,
Greaduate, Nutrition Biotechnology Department, SEI
HPE, Moscow State University of Applied Biotechnology,
Moscow
Kefir is one of the most popular dairy products in Russia. Main factors
affecting its quality are discussed. The given article presents sociological
research methods, enabling to examine consumers’ requirements while
buying this product
Key words: cultured milk foods, kefir, safety indices, identity indices, consumer
preferences
72 Further Professional Education. Improvement of Audit
and Laboratory Basis. N.A. Makarov, Director, Nizhny
Novgorod Branch, SEI FPE, ASMS, Nizhny Novgorod,
Dr. V.G. Kutyaikin, Head of Department, Standardization,
Certification and Management Control, Nizhny Novgorod
Branch, SEI FPE, ASMS, Nizhny Novgorod
Modern auditorium and laboratory fund is one of the most important
aspects while licensing educational institutions. All this was discussed
while seminar held in Nizhny Novgorod branch of ASMS
Key words: educational activity, licensing, auditorium and laboratory fund
76 United Economic Union. Integration Schemes.
I.B. Kuskova, Proof-Reader, Information and Editing
Department, ASMS, Moscow
Formation of the Common Economic Space (CES) of the Republic
of Belarus, Kazakhstan and the Russian Federation must be complited
by January 1, 2012. As a result of 15th meeting of the Interstate Council
of Eurasian Economic Union (EEC) was held a press conference of heads
of the governments of countries — participants of the EEA
Key words: united economic space, integration, customs union, cooperation, single
market
82 Going to Mendeleev. Dr. T.A. Bichkova, academic
secretary, ASMS, Moscow
It is trualy known that D.I. Mendeleev was the father of metrology.
Various conferences, international exhibitions, seminars are held
on the Day of metrology. Traditionally ASMS, paying a tribute
to the Great Russian scientist, one of founder of metrology, held
a meeting between the members of the academy. It took place
in the Mendeleev estate museum territory, in Boblovo.
Key words: academic board, visiting sessions, metrology, Mendeleev estate museum
MetrolExpo’2011
7-й Московский международный форум
«Измерения в науке и технике — мост к инновациям»
20 мая — Всемирный день метрологии
17–19 мая
Москва, ВВЦ
В рамках мероприятий Московского международного форума «MetrolExpo-2011» пройдет Международный симпозиум
«Метрология–2011», посвященный Всемирному дню метрологии. Девиз мероприятия — «Измерения в науке и технике —
мост к инновациям».
Стр.5