English for Managers (12000,00 руб.)

Стр.2

Стр.3

Стр.349

Стр.350

Стр.351

Стр.352

2019

Стр.2

УДК 811.111:65.0(075.8) ББК 81.2Àíãë-923 À23 Электронные версии книг на сайте www.prospekt.org Агабекян И. П. À23 English for Managers. Английский язык для менеджеров : ó÷åá. ïîñîáèå. – Москва : Ïðîñïåêò, 2019. – 352 ñ. ISBN 978-5-392-28076-6 Учебное пособие соответствует государственному образовательному стандарту и требованиям программы по иностранным языкам для неязыковых вузов. Пособие рассчитано на 280–320 часов аудиторной работы (в зависимости от уровня подготовки учащихся) и содержит неадаптированные тексты, взятые из современных английских и американских источников по данной специальности, и краткий грамматический справочник с упражнениями. Для учащихся старших курсов вузов, изучающих менеджмент, бизнес, экономику, маркетинг. УДК 811.111:65.0(075.8) ББК 81.2Àíãë-923 Учебное издание Агабекян Игорь Петрович ENGLISH FOR MANAGERS АНГЛИЙСКИЙ ЯЗЫК ДЛЯ МЕНЕДЖЕРОВ Учебное пособие Подписано в печать 02.04.2018. Формат 60 ƀ2WH1/16. Печать офсетная. Печ. л. 22,0. Тираж 1000 экз. Заказ № ООО «Проспект» 111020, ã. Ìîñêâà, óë. Áîðîâàÿ, ä. 7, ñòð. 4. ISBN 978-5-392-28076-6 © È. Ï. Àãàáåêÿí, 2005 © ООО «Ïðîñïåêò», 2009

Стр.3

СОДЕРЖАНИЕ От автора . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 UNIT 1 WHAT IS “MANAGEMENT”? TEXT 1. Traditional Interpretation . . . . . . . . . . . . . . . . . . . . . 5 TEXT 2. What is a manager? . . . . . . . . . . . . . . . . . . . . . . . . . 6 TEXT 3. Managers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 TEXT 4. What is “supervision”? . . . . . . . . . . . . . . . . . . . . . . . 10 TEXT 5. Strategic Management Thinking . . . . . . . . . . . . . . . . . 13 UNIT 2 WHAT YOU NEED TO BECOME A SUCCESSFUL LEADER TEXT 1. Key Traits of Successful Leaders . . . . . . . . . . . . . . . . . . 18 24 TEXT 2. What is the Difference between Leadership AND Manage ment? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TEXT 2. How To Motivate Your Employees? . . . . . . . . . . . . . . . 27 UNIT 3 FORMS OF BUSINESS ORGANIZATION TEXT 1. Sole proprietorship . . . . . . . . . . . . . . . . . . . . . . . . . . 30 TEXT 2. Partnership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 TEXT 3. Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 TEXT 4. Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . 36 TEXT 5. Limited Liability Company (LLC) . . . . . . . . . . . . . . . . 38 UNIT 4 PRODUCTION MANAGEMENT TEXT 1. What is production management? . . . . . . . . . . . . . . . . . 40 TEXT 2. The “five M's” in production management . . . . . . . . . . . . 44 TEXT 3. Summary Table of Production Control . . . . . . . . . . . . . . 48 UNIT 5 PERSONNEL MANAGEMENT TEXT 1. What is Personnel Management? . . . . . . . . . . . . . . . . . 50 TEXT 2. Developing a Personnel System . . . . . . . . . . . . . . . . . . 53 348

Стр.349

Содержание TEXT 3. Hiring of employees . . . . . . . . . . . . . . . . . . . . . . . . . 55 TEXT 4. Firing Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 UNIT 6 THE RECRUITMENT PROCESS TEXT 1. Hiring new employees . . . . . . . . . . . . . . . . . . . . . . . . 61 TEXT 2. How to Select the “Right” Person . . . . . . . . . . . . . . . . . 63 TEXT 3. Application Forms . . . . . . . . . . . . . . . . . . . . . . . . . . 66 TEXT 4. Writing a job description . . . . . . . . . . . . . . . . . . . . . . 67 UNIT 7 GETTING A JOB TEXT 1. Looking for a job . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 TEXT 2. The letter of application (cover letter) . . . . . . . . . . . . . . 73 TEXT 3. Types of interviews . . . . . . . . . . . . . . . . . . . . . . . . . . 76 TEXT 4. Testing of applicants . . . . . . . . . . . . . . . . . . . . . . . . . 77 UNIT 8 PERFORMANCE MANAGEMENT TEXT 1. What is performance management? . . . . . . . . . . . . . . . . 83 TEXT 2. Job Description & Strategic Plan . . . . . . . . . . . . . . . . . 85 TEXT 3. Employee Job Descriptions . . . . . . . . . . . . . . . . . . . . . 87 TEXT 4. How to Lead Your Employees to Top Performance . . . . . . 90 TEXT 5. What is Delegation? . . . . . . . . . . . . . . . . . . . . . . . . . 93 UNIT 9 EMPLOYEE TRAINING AND DEVELOPMENT TEXT 1. Purpose of Training and Development . . . . . . . . . . . . . . 95 TEXT 2. Training Methods . . . . . . . . . . . . . . . . . . . . . . . . . . 98 TEXT 3. Trainers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 UNIT 10 GENERAL BUSINESS PLANNING TEXT 1. Preparing a business plan . . . . . . . . . . . . . . . . . . . . . . 103 TEXT 2. What is a Business Plan? . . . . . . . . . . . . . . . . . . . . . . 106 TEXT 3. The Business Planning Process . . . . . . . . . . . . . . . . . . 107 UNIT 11 FINANCIAL MANAGEMENT TEXT 1. What Is Financial Management? . . . . . . . . . . . . . . . . . 111 TEXT 2. The Necessity of Financial Planning . . . . . . . . . . . . . . . 116 TEXT 3. Financial Management Planning . . . . . . . . . . . . . . . . . 118 349

Стр.350

Содержание UNIT 12 FINANCIAL MANAGEMENT PLANNING TEXT 1. Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . 122 TEXT 2. The Statement of Income . . . . . . . . . . . . . . . . . . . . . . 126 TEXT 3. Financial Ratio Analysis . . . . . . . . . . . . . . . . . . . . . . 128 UNIT 13 ACCOUNTING AND BOOKKEEPING TEXT 1. What is Accounting and Bookkeeping? . . . . . . . . . . . . . 134 TEXT 2. The Double Entry System . . . . . . . . . . . . . . . . . . . . . 137 TEXT 3 The Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . 140 TEXT 4. Bookkeeping and Accounting Cycle . . . . . . . . . . . . . . . 143 TEXT 5. Management Accounting . . . . . . . . . . . . . . . . . . . . . . 147 UNIT 14 COMMERCIAL PAPERS (DOCUMENTS) TEXT 1. What are Commercial Papers? . . . . . . . . . . . . . . . . . . . 150 TEXT 2. What are the types of commercial papers? . . . . . . . . . . . . 155 163 TEXT 3. What are some of the specialized forms of commercial paper in use? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . UNIT 15 MANAGING CAPITAL TEXT 1. How the Need for Capital Arises . . . . . . . . . . . . . . . . . . 168 TEXT 2. ShortTerm and LongTerm Capital . . . . . . . . . . . . . . . 169 TEXT 3. Sources of capital . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 TEXT 4. Credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174 UNIT 16 SOURCES OF MONEY (TRADE CREDIT AND EQUITY CAPITAL) TEXT 1. Trade credit and small businesses . . . . . . . . . . . . . . . . . 179 TEXT 2. Debt – types & availability . . . . . . . . . . . . . . . . . . . . . 181 TEXT 3. Equity capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 UNIT 17 BANKS AND BANKING TEXT 1. Banks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 TEXT 2. What is banking? . . . . . . . . . . . . . . . . . . . . . . . . . . . 192 TEXT 3. Business Banking . . . . . . . . . . . . . . . . . . . . . . . . . . . 194 TEXT 4. Basic types of business records . . . . . . . . . . . . . . . . . . . 196 350

Стр.351

Содержание UNIT 18 BUSINESS DOCUMENTS (CONTRACTS) TEXT 1. What Is a Contract? . . . . . . . . . . . . . . . . . . . . . . . . . 199 TEXT 2. Types of contracts . . . . . . . . . . . . . . . . . . . . . . . . . . 201 TEXT 3. Contract Sample . . . . . . . . . . . . . . . . . . . . . . . . . . . 205 UNIT 19 BUSINESS CORRESPONDENCE TEXT 1. Business letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216 TEXT 2. Formal business letters . . . . . . . . . . . . . . . . . . . . . . . 221 TEXT 3. Telephone conversations . . . . . . . . . . . . . . . . . . . . . . 224 UNIT 20 MARKETING MANAGEMENT TEXT 1. Marketing Management . . . . . . . . . . . . . . . . . . . . . . . 229 TEXT 2. What is marketing? . . . . . . . . . . . . . . . . . . . . . . . . . 230 TEXT 3. How to develop a marketing concept? . . . . . . . . . . . . . . 235 TEXT 4. Marketing control . . . . . . . . . . . . . . . . . . . . . . . . . . 237 UNIT 21 ADVERTISING TEXT 1. Basic Definitions of Advertising, Promotion, Public Relations and Publicity, and Sales . . . . . . . . . . . . . . . . . . . . . . . 240 TEXT 2. Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242 TEXT 3. Major Methods of Advertising and Promotion . . . . . . . . . 244 TEXT 4. What Advertising Medium to Use? . . . . . . . . . . . . . . . . 247 UNIT 22 INTERNET AND EBUSINESS TEXT 1. The Origins of the Internet . . . . . . . . . . . . . . . . . . . . . 252 TEXT 2. Who Owns the WWW? . . . . . . . . . . . . . . . . . . . . . . 256 TEXT 3. EBUSINESS (Selling On The Internet) . . . . . . . . . . . . 257 TEXT 4. Creating a WebBased Business . . . . . . . . . . . . . . . . . . 260 Grammar revision course. Основные понятия в грамматике. . . . . 364 Additional reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 319 Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 351

Стр.352