Журнал Сибирского федерального университета. Гуманитарные науки. Journal of Siberian Federal University, Humanities& Social Sciences №2 2010

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Журнал Сибирского федерального университета Journal of Siberian Federal University Гуманитарные науки Humanities & Social Sciences Редакционный совет академик РАН Е.А.Ваганов академик РАН К.С.Александров академик РАН И.И.Гительзон академик РАН В.Ф.Шабанов чл.-к. РАН, д-р физ.-мат.наук А.Г.Дегерменджи чл.-к. РАН, д-р физ.-мат. наук В.Л.Миронов чл.-к. РАН, д-р техн. наук Г.Л.Пашков чл.-к. РАН, д-р физ.-мат. наук В.В.Шайдуров академик РАО, д-р физ.-мат. наук В.С. Соколов Editorial Advisory Board Chairman: Eugene A. Vaganov Members: Kirill S. Alexandrov Josef J. Gitelzon Vasily F. Shabanov Andrey G. Degermendzhy Valery L. Mironov Gennady L. Pashkov Vladimir V. Shaidurov Veniamin S. Sokolov Editorial Board: Editor-in-Chief: Mikhail I. Gladyshev Founding Editor: Vladimir I. Kolmakov Managing Editor: Olga F. Alexandrova Executive Editor for Humanities & Social Sciences: Natalia P. Koptseva Компьютерная верстка Е.В. Гревцовой Подписано в печать 23.04.2010 г. Формат 84x108/16. Усл. печ. л. 12,9. Уч.-изд. л. 12,4. Бумага тип. Печать офсетная. Тираж 1000 экз. Заказ 1401. Отпечатано в ИПК СФУ. 660041 Красноярск, пр. Свободный, 82а. CONTENTS / СОДЕРЖАНИЕ Olga A. Karlova From West to East: Two Branches of the World’s Elite – 161 – Kirill S. Sablin Developmental Subjects and Developmental Institutions of the Russian Economy (Federal and Regional Levels) – 169 – Elena A. Shadrina The Role of Ekaterinburg Composer School in Establishing Creative Traditions of South Urals Music Theatre – 180 – Elena A. Kaverina Creative Technologies in Corporative Communication – 187 – Materials of the First Session of Educational, Scientific and Methodological Seminar «Theory and Practice of Applied Culture Studies» on the Basis of Art History and Theory and Culture Studies Department, Institute of Humanities, Siberian Federal University, Krasnoyarsk. June 2nd , 2009. – 194 – Polina A. Solkina The Problem of the Moral Heritage – 233 – Anna A. Makhonina Cultural Value of Classical Languages at Siberian Federal University – 241 – 2010 3 (2)

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Consulting Editors for Humanities & Social Sciences: Gershon M. Breslavs Sergey V. Deviatkin Sergey A. Drobyshevsky Oleg M. Gotlib Boris I. Hasan Igor E. Kim Natalia V. Kovtun Aleksandr A. Kronik Pavel V. Mandryka Boris V. Markov Valentin G. Nemirovsky Daniel V. Pivovarov Andrey V. Smirnov Viktor I. Suslov Evgenia V. Zander Igor S. Pyzhev Oksana G. Basalaeva and Pavel I. Balabanov Modern World$View of Culture and Web$Space – 250 – Veronica A. Razumovskaya Information Entropy of Literary Text and its Surmounting in Understanding and Translation – 259 – Zang Guodong Reconstructing Russian Humour in Chinese Translations – 268 – Yang MingBo The Conveying of Semantic Content While Translating Proper Names from Russian into Chinese (by the example of the M. Bulgakov’s novel &The Master and Margarita[) – 277 – Yaroslav V. Sokolovsky Свидетельство о регистрации СМИ ПИ № ФС77-28-723 от 29.06.2007 г. Серия включена в «Перечень ведущих рецензируемых научных журналов и изданий, в которых должны быть опубликованы основные научные результаты диссертации на соискание ученой степени доктора и кандидата наук», по экономике; по истории; по философии, социологии и культурологии On the Linguistic Definition of Translation – 285 – Valeria A. Guryanova Andrey Pozdeev. Graphic Art – 293 – Andrey G. Nekita Archaic and Civilized Forms of the Formation of Masses in the Social Space – 300 – Sergey A. Malenko About the Problem of Archetype Determination of the Scripts of Social Interaction – 309 –

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Journal of Siberian Federal University. Humanities & Social Sciences 2 (2010 3) 161-168 ~ ~ ~ УДК 304 From West to East: Two Branches of the World’s Elite Olga A. Karlova* Siberian Federal University, 79 Svobodny, Krasnoyarsk, 660041 Russia1 Received 9.04.2010, received in revised form 16.04.2010, accepted 23.04.2010 The subject matter or the article is research of the antinomy «intellectual – intelligent» in historical retrospective and prospective review. Keywords: intellectual, intelligent, utilitarianism, universalism, pragmatics, rationality, creativity, creative, spirituality, morale, Utopia, ideal. The main philosophical disputes of the day are devoted to the problem of understanding of modern cultural ideals. It is not occasional. The etymology of notional words has become a subject matter of scientifi c research, the signifi cance of notions being preserved in them according to law of mythology. «Culture» is originated from the Latin word «colere» that meant «to till the land», «grow» – and it can be interpreted as «growing ideals and norms». Even though this explanation is not full, it can be taken for the myth name of the notion «culture». Actuality of the cultural antinomy «intellectual – intelligent» becomes vivid to any researcher of the new young generation‘s ideals brought up in the informational society of Postmodernism. The tendency exposed by sociologists is controversial to Russian Selfconscience that has a 200-year tradition and so it demands serious discussion and comprehension. In particular, can one speak of a tradition if 45 % of young interviewees by no means want to follow their parents’ steps? This nihilistic © Siberian Federal University. All rights reserved attitude to the previous generation’s ideals can hardly be defi ned as a traditional confl ict between «fathers and sons». This is resulted from the gross socio-cultural movement in modern Russian society going through super urbanization, super migration, sharp stratifi cation of the population according to income and possibilities that cause great fl exibility in understanding the idea of perfection and norm and young people’s denial to follow the social norms transmitting by the senior generation. Unlike them, brought up on the fi gurative antinomies «Bazarov-Kyrsanov», «Oblomov-Stoltz», the heroic examples of Meresyev and Gagarin – modern students do not appreciate personal examples since the characteristic feature of the post-Soviet students is anti-authority. Nowadays they are indifferent to the ideals transmitted through literature, video, cinematography, religion. The necessity of special educational measures in this process is not discussed here, but the main tendencies in building ideals for the youth – among them the greatest are consideration of the project of * Corresponding author E-mail address: marina_b@krskstate.ru 1 # 161 #

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