МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РФ ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ «ВОРОНЕЖСКИЙ ГОСУДАРСТВЕННЫЙ УНИВЕРСИТЕТ» TEST YOUR BUSINESS ENGLISH Part 2 Учебно-методическое пособие Составители: Е. <...> Шишкина Учебно-методическое пособие подготовлено на кафедре английского языка факультета романо-германской филологии Воронежского государственного университета. <...> Рекомендовано магистрантам 2-го курса заочного отделения экономического факультета Для направлений: 38.04.01 – Экономика, 38.04.02 – Менеджмент, 38.04.03 – Управление персоналом 38.04.08 – Финансы и кредит, 2 СОДЕРЖАНИЕ Пояснительная записка . 4 Unit 1 Business Opportunities . 5 Unit 2 Business Travelling . 9 Unit 3 Market Change . 13 Unit 4 Employment and Staff Motivation . 15 Unit 5 Quality and profitability . 22 Unit 6 Workplace Stress . 25 Библиографический список . 31 Список использованных интернет-ресурсов . 32 3 ПОЯСНИТЕЛЬНАЯ ЗАПИСКА Учебно-методическое пособие TEST YOUR BUSINESS ENGLISH (Part 2) предназначено для самостоятельной работы магистрантов 2 курса заочного отделения экономического факультета для направлений: Экономика (38.04.01), Финансы и кредит (38.04.08), Менеджмент (38.04.02), Управление персоналом (38.04.03). <...> Контрольная работа как разновидность самостоятельной работы магистрантов является одной из форм текущего контроля усвоения ими учебного материала по дисциплине «Деловой иностранный (английский) язык». <...> Пособие содержит оригинальные тексты, затрагивающие основные проблемы в сфере управления капиталом, занятости и мотивации персонала, производственной стрессоустойчивости и рыночных изменений, способы принятия решений и достижения успеха в деловой сфере, что обеспечивает включение магистрантов экономического факультета в ситуации профессионально значимого общения. <...> Write one word in each gap to fill in the text. <...> I graduated…(a)… Edinburg University last year with a degree …(b)… Business and Management. <...> Last year we spent over $ 50,000 on management … (experience / development). 4. <...> We value people who are highly … and want to get on (motivated / graduated). 5. <...> Answer the questions in writing. a) Can you name some of the major retail banks in your country? b) What special <...>
Test_your_Business_English._Pt._2.pdf
МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РФ
ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ
БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ УЧРЕЖДЕНИЕ
ВЫСШЕГО ОБРАЗОВАНИЯ
«ВОРОНЕЖСКИЙ ГОСУДАРСТВЕННЫЙ
УНИВЕРСИТЕТ»
TEST YOUR BUSINESS ENGLISH
Part 2
Учебно-методическое пособие
Составители:
Е. С. Селезнева,
Е. В. Ушакова,
О. В. Тихомирова
Воронеж
Издательский дом ВГУ
2016
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СОДЕРЖАНИЕ
Пояснительная записка ..................................................................................... 4
Unit 1
Business Opportunities ........................................................................................ 5
Unit 2
Business Travelling ............................................................................................. 9
Unit 3
Market Change .................................................................................................... 13
Unit 4
Employment and Staff Motivation ...................................................................... 15
Unit 5
Quality and profitability ...................................................................................... 22
Unit 6
Workplace Stress ................................................................................................. 25
Библиографический список ............................................................................. 31
Список использованных интернет-ресурсов .................................................. 32
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Article 1: Retail banking: Appeal of the Softer Side of the Business
By Clare Gascoigne
Retail banking used to be an aspirational career. But as the banks have
changed, so has the attraction. «Graduates have to be led into thinking about retail
banking», says Terry Jones of the Association of Graduate Career Advisory Services.
«They think first about the investment banks or accountancy – they think retail
is not as interesting as working on mergers and acquisitions or trading».
He may be right. High-street bank is managers are no longer as respected as
they used to be. Staff are much more concerned with selling products and financial
services, and much of the customer contact has moved to big call centres or
the Internet. «The work feels relatively low status», says Mr Jones.
However, the banks don’t feel the same way. «We are looking for people who
are customer driven, who can form good working relationships and lead sales
teams», says John Morewood, a senior manager for graduate recruiting at HSBC.
«We look for graduates who have had experience of working with customers».
HSBC is typical of the high-street banks in running two main graduate schemes.
The executive management scheme is a two-year development programme
that aims to put graduates into leadership role. It takes between 25 and 30 every
year. «These people have the potential to go very high», says Mr Morewood.
«We are looking for strategic thinkers».
The second scheme, which is more concerned with retail commercial banking,
takes between 120 and 150 people a year and gives graduates responsibility
much earlier.
From the Financial Times
COMPREHENSION
1. Choose the correct meaning for the word in italics.
A. «Banking used to be an aspirational career» means people
1) wanted to work in that sector because it was highly respected;
2) knew they would get excellent training in that sector.
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B. A call centre is where customers can
1) meet employees;
2) speak to staff on the phone.
C. «The work feel relatively low status» means
1) it is not considered to be very important;
2) The job is easy to do.
D. «We are looking for strategic thinkers» means people who
1) can make decisions quickly;
2) are able to make top-level decisions.
2. Are the statements true or false? Explain your answer.
a) Retail banking is not as attractive as it used to be.
b) Graduates prefer to work in other financial areas.
c) Retail banking staff have to sell products and financial services.
d) Banks are not interested in recruits with customer experience.
e) The executive management scheme lasts three years.
f) This scheme is training people for high-level positions.
g) More people are recruited on HSBC's second scheme.
3. Translate the article in writing.
4. Make a review of the article.
Article 2: A Cost-effective Way to Create Future Managers
Andrew Taylor
Mike Turner, chief executive of BAE Systems, Europe’s biggest defence
company, and a member of the Apprenticeships Task Force, is a prime example
of how starting at the bottom of the corporate ladder can lead to a top job. «I began
my working life as an apprentice», said Mr Turner, who ' argues that apprenticeships
remain one of the most cost-effective ways of filling skill shortages, as
well as developing managers of the future.
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According to the task force’s report, published today, BAE expects to save
up to £lm a year by training apprentices rather than hiring and retraining outside
го workers, «as apprenticeships cost 25 per cent less than training nonapprentices».
It
is «much more attractive to recruit young people as apprentices, as recruitment
costs are lower, staff turnover is lower and apprentices quickly identified
with company values», according to the task force. ВТ, the telecommunications
group, for example, had «calculated a benefit of over £1,300 per apprentice
per annum when compared to non-apprentice recruitment».
Companies, even in industries such as construction and engineering, where
training costs were high, found that young people in the later years of their apprenticeships
were making «a high contribution relative to their wage costs», said
the task force.
Honda reported that it took two years to retrain someone trained by another
car manufacturer. Apprentices by contrast «quickly understood their company
values and practices».
Apprenticeships were also a «cost-effective way of replacing an ageing
workforce and ensuring the effective transfer of knowledge», Xerox, the office
equipment group, told the task force.
From the Financial Times
COMPREHENSION
1. Answer the questions in writing.
1. Who is Mike Turner?
2. How much does BAE expect to save by training apprentices?
3. What three major advantages of recruiting apprentices are mentioned in the
task-force report?
4. How much did ВТsave?
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5. When do apprentices make a productive contribution to a company?
6. Why does Honda like apprentices?
7. What are the two main benefits of apprenticeships, according to Xerox?
2. Match the words to form expressions from the article.
1. prime
a) life
2. corporate
3. working
4. skill
5. staff
6. company
b) shortage
c) value
d) ladder
e) turnover
f) example
3. Answer the questions in writing.
1. Do you think experience on the job is more important than qualifications?
2. Is it important for bank managers to have a degree from a good university?
4. Translate the article in writing.
5. Make a review of the article.
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UNIT 2
BUSINESS TRAVEL
1. Read the article from the Financial Times.
Corporate Road Warriors
By Stuart Crainer
The characteristic that most distinguishes today’s executives is not their
technological sophistication but the amount of time they spend on the move. To
observe the real impact of globalisation, you only have to walk around an international
airport. Among the crowds of tourists, an army of road warriors and corporate
executives march red-eyed across the world’s time zones. Global markets
mean constant global travel.
Management consultants are among the most frenetic frequent fliers. They
routinely cross continents for a face-to-face meeting and then return home. They
point to the importance of personal contact. For a profession built on rational
analysis, it seems illogical. Face-to-face meeting when one of the parties is exhausted
and jet-lagged seem unlikely to benefit anyone. But most consultants act
as if e-mail and satellite links had never been invented. For the masters of logic,
only the face-to-face experience will do.
The question is why all the technological gadgetry has failed make a dent in
the amount of business travel? The answer seems to lie with a simple statistic.
More than 90 percent of human communication is non-verbal (some studies put it
as high as 93 percent). Facial expressions, body language, eye contact – these are
all key conduits. Without them you can’t get past first base. It’s tough to bond
over the Internet. «Most of us still want face-to-face contact», says Cary Cooper,
professor of organisational psychology and health at the University of Manchester
Institute of Science and Technology (UMIST). «A lot of people rely on their
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