2016 Perm University Herald ECONOMY doi 10.17072/1994–9960–2016–3–44–52 UDC 331:61 LBK 65.24+5 INFLUENCE OF FORMAL AND INFORMAL INSTITUTIONS ON TRANSFORMATION OF BEHAVIOR COMPETENCES IN THE FIELD OF HEALTH PRESERVATION T.L. Lepikhina, Candidate of Economic Sciences, Associate Professor E-mail: l-pstu@inbox.ru Perm National Research Polytechnic University, 29, Komsomolsky prospect, Perm, 614990, Russian Federation Y.V. Karpovich, Senior Lecturer E-mail: karpushki@mail.ru Perm National Research Polytechnic University, 29, Komsomolsky prospect, Perm, 614990, Russian Federation In modern conditions the economic science still has not developed a unified understanding of the role of health care in the rational organization of the working environment in the enterprise. <...> The purpose of the article is consideration of forming a rational behavior of economic agents at the enterprise level based on the interactions of formal and informal institutions, resulting in a transformation of values in the field of health savings through the application of new knowledge. <...> The study is based on institutional approach, allowing to identify features of institutional arrangements and value orders of magnitude, considering not only legal and recorded in a formal way rules, how much of the agreement as a set of informal norms, according to which the interaction between people in a particular area of their activities. <...> On the basis of the systematization of scientific approaches characterized by system of formal and informal institutions that influence the behavior of health care. <...> For experimental confirmation of the hypothesis about the importance of establishing an effective regulatory environment in January-February of 2015, a survey was conducted at the number of industrial enterprises of Perm and Perm region (JSC Saranovskaya Mine Rudnaya, JSC Motovilikhinskiye Zavody, Barma Ltd., Perm Engine company Ltd),. <...> The results of a study of attitudes of employees of enterprises in Perm region allow us to conclude about the existence of cognitive constraints that shape irrational behavior in the field of health. _______________________________________________________________________________________ Keywords: health preservation, formal and informal institutions, rational behavior, behavioral values. enterprises the terms of Modern economic situation dictates the innovative transformations necessity, without which it is unthinkable to provide progress and economic well-being of both businesses and the country as a whole. <...> Only continuous innovative development based on new knowledge will enable the company to have <...>