Б. (Ташкентский государственный педагогический университет имени Низами, Узбекистан) ТЕХНОЛОГИЯ РАЗВИТИЯ МЕДИАКУЛЬТУРЫ В СТУДЕНТАХ ВУЗОВ TECHNOLOGY OF DEVELOPING MEDIA CULTURE OF COLLEGE STUDENTS В данной статье раскрыта тематика медиа культуры, ее роль в развитии социального сознания, а также значение медиа и технологий для современного образования. <...> Также приведены различные технологии развития медиа культуры среди студентов высших учебных заведений. <...> The modern society establishes higher requirements for people living in it than ever before. <...> This fact especially appertains to the sphere of informational technology and media culture. <...> Most of employers and companies require from employees the basic knowledge of main office programs as Microsoft Word, Excel, PowerPoint, as well as ability to use browsers and internet. <...> That is one of the main reasons why it becomes crucial to create and to develop the technology of improving media culture of college students. <...> Media culture is the system of values, tastes and public visions of the world which emerged mainly from new informational technology including television, radio, internet, press, cinema etc. <...> The term of media culture is relatively young as most of the media was created recently. <...> It is essential to understand that by stating the term “media culture” there is not only implied the ability to use modern technology, but also the certain principles, moral rules, values and tastes about the world that take part in forming the future character of the person, his/her way of living, thinking and developing. <...> Understanding the fact that media culture has such a huge role in the evolution and future prosperity of growing generation is one of the key factors in paying additional attention to this subject during the teaching process. <...> One of possible ways of improving basic aspects of using informational technologies is by implementing technological moments to the lessons. <...> For example, teacher of history or geography is able to apply Google Maps for his/her lesson to give college students the possibility to look at places or geographical objects from the real prospect, not just from plane maps. <...> Home tasks to students might be given via Hangouts or Gmail and required <...>