А., аспирант Российского государственного гуманитарного университета ПРОБЛЕМА СОВЕРШЕНСТВОВАНИЯ РАЗВИТИЯ РЫНКА ШИРОКОПОЛОСНОГО ДОСТУПА В ИНТЕРНЕТ В СОВРЕМЕННЫХ УСЛОВИЯХ Проблема совершенствования развития рынка широкополосного доступа в Интернет в современных условиях связана с кризисными явлениями в экономике, которые коснулись практически всех отраслей, не пройдя мимо и рынок телекоммуникаций. <...> В данной аналитической статье рассматривается объем и показатели рынка широкополосного доступа в Интернет в частном сегменте на конец 2014 года, описаны прогнозируемые факторы, которые способны сдерживать развитие данного рынка, причины, которые могут сократить темпы роста. <...> THE PROBLEM OF IMPROVING THE DEVELOPMENT OF THE BROADBAND INTERNET ACCESS MARKET IN MODERN CONDITIONS The problem of improving the development of the broadband Internet access market in modern conditions is associated with crisis developments in the economy, which affected almost all industries, and the telecommunications market is no exception. <...> To identify the problems related to the telecommunications market, let us take as example the broadband Internet access market. <...> The broadband Internet access service (BВA) is the service of providing the fi xed Internet access speeds from 128 Kbit/s and higher using the following technology: at «last mile» 1 ▪ xDSL (Digital Subscriber Line) – over copper lines; ▪ FTTx (Fiber to the building/home) – over Ethernet networks; ▪ DOCSIS – over cable television networks; ▪ PLC (Power Line Connection) – over electric wiring; ▪ Fixed wireless broadband access technologies ▪ WiMAX The penetration rate of fi xed BBA services in Russia is above the world average (in 2014, according to ITU forecast, the world average household BBA penetration would amount to 43.6%), but is signifi cantly lower than the average level of developed countries (78%, according to ITU). <...> Although the penetration rate in Russia is growing at a faster rate than in developed countries (the growth in Russia amounted in 2014 to 3%, compared with an 1% increase in Europe), the lag due to uneven development of telecommunications infrastructure throughout the country remains still. <...> In hard-to-reach regions and regions with a high proportion of rural population, the penetration rate is still low (less than 20% in some regions), while in a number <...>