В., Российский государственный гуманитарный университет ИСТОРИЯ СОЗДАНИЯ РЕКЛАМЫ В РОССИИ Данная статья кратко раскрывает зарождение рекламы в России и определяет ее правовой статус непосредственно в российском законодательстве на протяжении нескольких столетий. <...> THE HISTORY OF CREATION OF ADVERTISING IN RUSSIA Early forms of advertising in Russia were street cries and graphic designs on clay vessels tablets . <...> In all markets and fairs heard many cries calling to buy a particular product . <...> By graphical ads include popular prints (splints) with the image of the goods. <...> Great popularity in Russia use splints on religious themes. <...> Secular authorities carried content regulation woodcut products: Decree of Peter the Great on January 21, 1723 persons were forbidden to improper image of the imperial family . <...> In the XVII – XVIII centuries , in Russia there are posters for the ads. <...> Right of posters belonged to the state. <...> Advertising in newspapers appeared in Russia in the XVIII century with the advent of newspapers. <...> In the late XIX – early XX century along with printed in Russia is developing Shop window advertising. <...> After the Great October Socialist Revolution, the Decree «On the state monopoly on printing board» was made withdrawal of advertising from the hands of private capital. <...> In 1935, the USSR People's Commissariat of Internal Trade issued Decree «On the use of advertising techniques to expand turnovers. «In accordance with this decision were created office» Torgreklama», dedicated to the promotion of goods on the domestic market, and «Vneshtorgreklama» promote Soviet goods to foreign markets. <...> Advertising began to wear decorative, and not commercial in nature, «Fly Aeroflot», «Drink Soviet Champagne», «Rest in the health resorts of Crimea» . <...> In Soviet law special rules governing relations in the field of advertising , it was not . <...> Rules on advertising contained in the departmental regulations and departmental character wore . <...> Definition of advertising contained in a joint letter to the Ministry of Finance, State Tax Service of the Commission and the Council of the Russian Supreme Soviet republics «Official materials on local taxes and levies» , according to which all kinds of advertising admitted advertisements, notifications and messages that communicate with the commercial purpose of using the media (print , broadcasting, satellite and cable television, radio), catalogs , price lists , directories , leaflets <...>