Humanities & Social Sciences 8 (2015 8) 1710-1723 ~ ~ ~ УДК 304.2 Integrated System of Values of Modern People Based on Sociological Research in the Krasnoyarsk Territory Elena A. Nozdrenko*, Olga F. Morozova and Elena A. Rukavitsina Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia Received 19.03.2015, received in revised form 21.04.2015, accepted 02.06.2015 The paper presents the results of sociological research as a part of the project to study the phenomenon of culture in the life of modern man. <...> The object of the study are residents of the cities of the Krasnoyarsk Territory; the focus of the paper is social and cultural human activity aimed at creating value orientations, norms, rules of life, ideas, examples, etc. <...> The aim of this study is to identify a set of value orientations, norms, attitudes of consumers that determine their meaning of life, actions and main reasons for the formation of cultural values in the modern Russian society. <...> On the other hand, one needs to become a “cultural man”, to defi ne the “right” way of socialization of citizens in the society, to form such value orientations that would not only enable a person to exist within the modern society, but also cause a constant desire for self-realization, self-improvement, self-development, as well as a desire to transform the surrounding space by means of social and cultural activities. <...> According to the study, specifi ed representations about the content and nature of the values indicate the ambiguous understanding of the value structure of the individual respondents. <...> Defi nition of lifepurpose acts has become a part of worldview of the respondents. <...> At the same time their very existence is doubtless, they are perceived as a natural and essential element of life. <...> There are some signs of a rational and pragmatic type of culture, in a way contrary to the Russian mentality. <...> Due to the high importance of ethical component for characterizing social and cultural space the authors remark on the unindifferent attitude of the respondents to the cultural and ethical relations, and the ways to stabilize and harmonize them. <...> In the context of a multi-ethnic society there are manifested archetypal mental mindsets expressed in the concepts of “belonging” and thinking another man as a “our or alien”. <...> The paper describes the ethical relations with the aim of avoiding aggravation of a confl ict. <...> The realities of the social and cultural space of the Krasnoyarsk Territory <...>