Humanities & Social Sciences 4 (2015 8) 769-792 ~ ~ ~ УДК 304.444 Cultural and Semiotic Strategies of Constructing Indigenous Northern Ethnicity in Art (Based on the Yakut Art School) Nataliya N. Seredkina* Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia Received 22.11.2014, received in revised form 03.12.2014, accepted 05.02.2015 The article studies cultural and semiotic strategies of constructing indigenous Northern ethnicity in art on the basis of the Yakut art school development research and analysis of paintings by artists of the school. <...> It defi nes peculiarities of each period of the Yakut art formation, reveals the trends of national school development within the stream of common art history. <...> These are paintings, the cultural and semiotic forms of which reveal the spiritual world view of the Yakut; pieces representing the concept of way, the road of life a human walks along; portraits, the visual appearances of which represent certain types of cultural heroes; still lives, representing the most signifi cant items of the Yakut culture. <...> It outlines the development vector of the modern Yakut art, which is the tendency for re-consideration and adaptation of the ethnic memory of the nation for the new globalized world context. <...> Keywords: cultural and semiotic strategies, construction, indigenous Northern ethnicity, national art, Yakut painting, Yakut artists, Yakut art school, ethnocultural values. <...> Introduction The question of ethnical diversity of the society and settlement of international relations takes up a signifi cant place in the modern national policy agenda. <...> In these issues a great role is played regional by local authorities running programs on carrying out multiple events intended to boost national development and expand intercultural cooperation between the peoples resident in the Russian Federation. <...> The most urgent are the projects targeted at symbolic reproduction of ethnical identity of various ethnical group members. <...> All rights reserved celebrating national holidays, making television coverage on ethnical topics are becoming more and more popular. <...> We may mention a series of works, dedicated to the analysis of ethnofuturism as a trend of modern art (Gartig, 2006; Matochkin, 2009; Nekhviadovich, 2010; Pavlova, 2007). <...> Among researchers of the Yakut painting we should remark Potapov I.A., who <...>