Журнал Сибирского федерального университета
Journal of Siberian Federal University
Гуманитарные науки
Humanities & Social Sciences
Редакционный совет
академик РАН Е.А.Ваганов
академик РАН К.С.Александров
академик РАН И.И.Гительзон
академик РАН В.Ф.Шабанов
чл.-к. РАН, д-р физ.-мат.наук
А.Г.Дегерменджи
чл.-к. РАН, д-р физ.-мат. наук
В.Л.Миронов
чл.-к. РАН, д-р техн. наук
Г.Л.Пашков
чл.-к. РАН, д-р физ.-мат. наук
В.В.Шайдуров
академик РАО, д-р физ.-мат. наук
В.С. Соколов
Editorial Advisory Board
Chairman:
Eugene A. Vaganov
Members:
Kirill S. Alexandrov
Josef J. Gitelzon
Vasily F. Shabanov
Andrey G. Degermendzhy
Valery L. Mironov
Gennady L. Pashkov
Vladimir V. Shaidurov
Veniamin S. Sokolov
Editorial Board:
Editor-in-Chief:
Mikhail I. Gladyshev
Founding Editor:
Vladimir I. Kolmakov
Managing Editor:
Olga F. Alexandrova
Executive Editor
for Humanities & Social Sciences:
Natalia P. Koptseva
Компьютерная верстка Е.В. Гревцовой
Подписано в печать 20.11.2009 г. Формат 84x108/16. Усл. печ. л. 12,9.
Уч.-изд. л. 12,4. Бумага тип. Печать офсетная. Тираж 1000 экз. Заказ 1/114.
Отпечатано в ИПК СФУ. 660041 Красноярск, пр. Свободный, 79.
CONTENTS / СОДЕРЖАНИЕ
Elena A. Kaverina
Celebration as a Socio-Cultural Phenomenon and a Communicative
Technology
– 455 –
Oleg S. Safronov
Problem Questions of History of Russia XIX – the First
Quarter of XX Centuries in Interpretation P.A. Kropotkin
– 464 –
Innessa N. Efremenko
Specific Features of Economic and Currency Integration in Asia
– 473 –
Ludmila D. Alexandrova
Virtual Community: Forming of Virtual Communication Channels
in Higher Educational Institutional Corporation
– 484 –
Natalia P. Koptzeva and Kseniya V. Reznikova
Selection of Methodological Principles for Actual Research on
Culture
– 491 –
Yury A. Petrushin
Cossack Life Style of Irkutsk Cossack Army in the Middle of
ХIХ – the First Quarter of ХХ Centuries (on the Example of
Krestovozdvizhenskaya Cossack Village)
– 507 –
Nataliya V. Suleneva
The «TV Stage Discourse» Definition as to TV Art Program
Director Activity
– 516 –
2009 2 (4)
Стр.1
Consulting Editors
for Humanities & Social Sciences:
Gershon M. Breslavs
Sergey V. Deviatkin
Sergey A. Drobyshevsky
Oleg M. Gotlib
Boris I. Hasan
Igor E. Kim
Natalia V. Kovtun
Aleksandr A. Kronik
Pavel V. Mandryka
Boris V. Markov
Valentin G. Nemirovsky
Daniel V. Pivovarov
Andrey V. Smirnov
Viktor I. Suslov
Evgenia V. Zander
Igor S. Pyzhev
Natalia A. Kupershtoh
Pages of History of Krasnoyarsk Scientific Centre of Siberian
Branch of Ras
– 523 –
Olqa A. Karlova
Integrality of Gogol’s Works and «Screaming Contradictions» in
Understanding Him
– 533 –
Irina P. Pavlova
The History of Law and Judicial Proceeding of Pre-Petrine
Russia in the Publications of Western European and American
Historians (a review article)
– 538 –
Ludmila N. Slavina and Anna V. Tolmacheva
The Birth Rate of the Townsfolk of Krasnoyarsk Territory in the
Context of All-Russian Demographic Trends (1990th
-2000th
– 549 –
Свидетельство о регистрации СМИ
ПИ № ФС77-28-723 от 29.06.2007 г.
Серия включена в «Перечень ведущих
рецензируемых научных журналов
и изданий, в которых должны
быть опубликованы основные научные
результаты диссертации на
соискание ученой степени доктора и
кандидата наук», по экономике; по
истории; по философии, социологии
и культурологии
Anastasia V. Klykova
Iconographic Research of Paul Gauguin’s Masterpiece «Caricature
of Tahiti Governor Lacascade»
– 560 –
Natalia M. Libakova
Specific Nature and Applied Methodology of Gender Theory in
Cultural Studies
– 580 –
Vladimir S. Luzan
Cultural Policy as a Self-Independent Type of State Policy
– 587 –
Julia T. Chanchikova
Features of Eurasian Traditions in System of Western
Traditionalism of the First Half of Twentieth Century
– 595 –
Olga G. Smolyaninova and Ruslan S. Glukhikh
University Teacher Professional Development and Assessment
on the Basis of E-portfolio Method
– 601 –
Pavel M. Vcherashnij
Complex Evaluation of Efficiency and Quality of Educational
Services: Current Approaches
– 611 –
)
Стр.2
Journal of Siberian Federal University. Humanities & Social Sciences 4 (2009 2) 455-463
~ ~ ~
УДК 009
Celebration as a Socio-Cultural Phenomenon
and a Communicative Technology
Elena A. Kaverina*
Herzen State Pedagogical University of Russia
48 Moyka River Embankment, St. Petersburg, 191186 Russia 1
Received 6.11.2009, received in revised form 13.11.2009, accepted 20.11.2009
The article is devoted to the philosophic-aesthetical analysis of a «special event» phenomenon. It
reveals cultural, historical, and aesthetical basics of a celebration and its social functions. The
celebration is approached as a communicative technology. A big part of the article is devoted to the
corporate celebrations – it reveals the goals of such celebrations, principles of their organization,
and specifics of conduct. Corporate celebration is presented as a communicative technology used for
building positive relations within the internal audiences (employees) of the company, for developing
corporate culture, and forming corporate identity.
Keywords: celebration, corporate celebration, special event, aesthetics of celebration, functions of
celebration.
Introduction
Approaching the research of the phenomenon
of celebration today is very essential as
celebration is the most important component of
socio-cultural reality in XXI century. Studying
the celebration today is very interesting and
relevant in several dimensions. The first one is a
celebration as a social phenomenon. The second
one is a celebration as an aesthetic phenomenon.
And the third dimension is a celebration as a
communicative technology used to achieve certain
corporate aims. Today, the term «corporation»
is actively used in professional vocabulary and
there are multiple terms derived from this word:
«corporate culture», «corporate relations»,
«corporate space». The term «corporation» means
a company, an organization united by economic,
social, political and other interests. Most of all,
© Siberian Federal University. All rights reserved
«corporation» describes a commercial structure,
however, it can also be used as a state corporation
or a public corporation (Chumikov, Bocharov,
2006, p.130).
Celebrations are used as a communicative
technology aimed at building relations with
various audiences of public. A celebration can be
initiated and organized by state, commercial or
non-profit organizations in other words by any
corporation.
A celebration organized to achieve
corporate objectives is called «a special event».
Today this term is also actively used. Special
event is an event, which specially conducted
to communicate ideas, values, messages
that represent and serve to achieve certain
philosophical, informational, reputation, image,
commercial or non-commercial goals of some
* Corresponding author E-mail address: kaverina_elena@mail.ru
1
– 455 –
Стр.3