The textbook was approved at the meeting of the department of theory and practice management of BU IN Surgut state pedagogical University, Protocol №7 from 05.05.2016 . 51 CHERNOPYATOV A. M. MARKETING STAFF. <...> A textbook on the subject "Marketing staff developed in accordance with Federal state educational standard of higher education (GEF 3 ) and curriculum. <...> Designed for teachers and students of universities, colleges, schools of business studies the course of marketing personnel, as well as for practitioners. <...> The materials can be used in the development of curricula and in teaching several disciplines related to marketing trends in the field of personnel management. <...> Annotation Marketing as a science was established in the Russian Federation from the moment of transfer of government from centralized (planned, command) decentralized (market) system. <...> At the present stage, based on the existing realities, this discipline is actually examined in all specialties. <...> This is due to the fact that marketing is one of the main disciplines for future professionals, managers in the market. <...> And as will be understood and applied in this course in economic activity will depend on the economic component of the country's micro-, meso-, and macro-level. <...> In the area of personnel management there is a new discipline - marketing staff. <...> The very novelty of the subject, and especially a large flow of information, marketing staff very often leads even the experts are stumped, not to mention those who are just beginning to study the discipline. <...> The challenge now facing us is to convey more information simultaneously and in reasonable form. <...> In the textbook theoretical aspects will be covered in a limited form, and emphasis will be placed on practical direction. <...> The study of this discipline in a practical way became most important after the transition to training on the new 6 system: bachelor and master. <...> If pre-existing system of training (specialty) in the course of this subject is allocated sufficient time for theoretical and practical training. <...> After the introduction of the new system, training time has been squashed and it is actually only enough to teach the student the basics of discipline and understanding. <...> The remainder submitted for independent study and a more detailed exploration on the graduate course. <...> This tutorial also applied modules in which there are games, tests, and tasks for marketing personnel. <...> Учебник по дисциплине «Маркетинг персонала» разработан <...>
Маркетинг_персонала.pdf
UDC 331.5
51
Reviewers:
Abramov, V. L. — doctor of economic Sciences, Professor
Makushenko, L. V. — doctor of economic Sciences, associate Professor
Рецензенты:
Ар В. . — ,
кущек . В. — ,
С
Printed on the recommendation of the Department of theory
and practice of management Surgut state pedagogical University
С
, №7 05.05.2016 .
The textbook was approved at the meeting of the department of theory and practice
management of BU IN Surgut state pedagogical University, Protocol №7 from
05.05.2016 .
51 CHERNOPYATOV A. M.
MARKETING STAFF. Raleigh, North Carolina, USA: Lulu
Press, 2016. 265 p.
ISBN 978-1-326-66418-3
(RUS)
«М »
(С 3+) .
, ,
,
. М
.
A textbook on the subject "Marketing staff developed in accordance with
Federal state educational standard of higher education (GEF 3 ) and curriculum.
Designed for teachers and students of universities, colleges, schools of
business studies the course of marketing personnel, as well as for practitioners. The
materials can be used in the development of curricula and in teaching several
disciplines related to marketing trends in the field of personnel management.
ISBN 978-1-326-66418-3
© Chemopiatov . М., 2016
© Lulu Press, Inc., 2016
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