Humanities & Social Sciences 3 (2017 10) 348-358 ~ ~ ~ УДК 811.111 Commercially Centred Public Linguistic Space of the Russian City through English Signage Elena B. Grishaeva* Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia Received 14.09.2016, received in revised form 15.10.2016, accepted 10.01.2017 The paper contributes into urban sociolinguistics, problematizing a modern city’s signage as a field of sociolinguistic discourse. <...> The aim of the study is to envisage commercially centered public linguistic space trough organized and implemented language management process, and to reflect language users’ preferences and visual perceptions of linguistic tokens. <...> Assessment of the city linguistic image has evidenced a sample of linguistic landscape discursive power and its symbolic role. <...> From the qualitative research perspective, the paper examines resident’s self-reported emotions and perceptions of the linguistic landscape, a micro context of cultural, social and linguistic mixing. <...> The research implies results from contributive efforts of multidisciplinary approach to analysis of urban settings: sociology of language, language policy and planning, applied linguistics, cognitive linguistics and cross-cultural studies. <...> Keywords: Sociolinguistic discourse, public linguistic space, linguistic landscape, commercial shop signs. <...> This factor entails that urban signs are to be considered as discourses marked by practices. © Siberian Federal University. <...> All rights reserved * Corresponding author E-mail address: e-grishaeva@mail.ru; elena.grishaeva2@mail.ru – 348 – As B. Spolsky argues, public linguistic space can be interpreted from the perspective of the language policy of “urban and developed environment – the city streets and squares, roads and parks, railway and bus station – all places which are neither private nor institutional” (Spolsky, 2009: 65). <...> PLS (public linguistic space) may include written material (public signs, newspapers and magazines, books), spoken content (announcements, radio, or television), or computers and Elena B. Grishaeva. <...> Commercially Centred Public Linguistic Space of the Russian City through English Signage Internet, ref lecting a very biased picture of sociolinguistic reality. <...> Over the past decades, researchers from many areas are tempting to exhibit systematic description of linguistic profiles of present-day cities. <...> Sociolinguists, involved into studies of interdependence <...>