Управление. Организационное поведение

In the tutorial examines the concept of competition, discusses the mecha-nisms of management and functioning of clusters as one of the effective methods to achieve competitiveness. The experience of creation of industrial clusters in Russia and abroad. In the petrochemical industry, the process of clustering define the strat-egy of development of the industry. The emphasis is on the analysis of the TRANS-Kama innovation cluster, which determines the development strategy of the petro-chemical industry of the Republic of Tatarstan.

The article deals with the issue of constructing an intellectual system for managing the transport system for the delivery of goods by road in cities. The authors develop the algorithm for constructing schedule the work of all participants of the transport system. It can be used to build an operational plan for the delivery of goods and the subsequent management of the transport system.

Международный имидж государства как инструмент мягкой силы раскрывается на примере России как одной из арктических стран. Проведён анализ основных аспектов международного имиджа России, выявляется совокупность причин и факторов, влияющих на восприятие образа России за рубежом. Представлена характеристика инструментов формирования международного имиджа России в мире.