THE DYNAMICS OF MODERN POLITICAL ADVERTISING IN RUSSIA ON THE MATERIAL OF THE PRESIDENTIAL ELECTIONS IN 2012 YEAR Saitova Nelia Nailevna, postgraduate student at Regional Studies chair. <...> Place of study: Moscow State University named after M.V. Lomonosov, Department of "Foreign Languages and Area management". <...> E-mail: nelyasaitova@yandex.ru Annotation: In the article discusses the features of development and impact on the audience of modern political advertising in Russia on the material of the presidential election in 2012 year. <...> URL:http://www.youtube.com/watch?v=U1TvZeVf8WA Literature list: Androsov L.A. Political and social advertising. <...> The art and science to win elections. <...> Mn: harvest, 2000. p.256; Rating of the popularity of social media // RCSPO: allRussia centre of studying of public opinion. 2012. <...> URL: http://wciom.ru/index.php?id=459&uid=112476; Parties and organizations //Rambler TOP100 - the rating: service attendance statistics of Internet-resources. 2012. <...> URL:http://top100.rambler.ru/navi/?theme=115/153; Prokhorov inЭОЧН ТЧ ЭСО ОХОМЭТoЧs oП ЭСО PrОsТНОЧЭ «Эo become the main » // RIA NovosЭТ RЮssТКЧ Agency for international information. 2012. <...> URL:http://www.youtube.com/watch ?v=kW-ta8EG9Rg; The pre-election advertisement of Gennady Zyuganov // YouTube: .2012. <...> URL:http://www.youtube.com/watch?v=LuSyuTk-6Eo; IХвКsov F.N. TСО ОХОМЭorКЭО oП ЭСО «RЮssТКЧ » - Zhirinovsky // Radio ECHO of Moscow: the Russian information-speaking radio station. 2012. <...> URL: http://www.echo.msk.ru/blog/togda/850301-echo; kunina S. The Manifesto of the liberal democratic party: Zhirinovsky or will be worse // RBC daily: daily business newspaper. 2012. <...> Archived from the original on June 7, 2012; Campaign will force Putin to "plow in a Western" / / RIA Novosti: Russian News and Information Agency. 2012. <...> В статье рассматриваются особенности развития и влияния на аудиторию современной политической рекламы в России на материале президентских выборов в 2012 году! <...>