GUARANTEES OFCONSUMER RIGHT PROTECTIONFOR FUR PRODUCTS USERS IN THE RUSSIAN FEDERATION Dzhavakhidi Irakli Aleksandrovich, postgraduate student. <...> Place of study: Russian University of Friendship of People. <...> E-mail: i_tzavahidis@mail.ru Annotation: This article analyzes the creation of a modern system of safeguards for the protection of consumers' rights in general, and fur products buyers in particular, shows the main form, and identifies mechanisms for implementing the consumer rights. <...> A special role of the contract of retail sale is emphasized, the public nature of which contributes to the effectiveness of consumer protection. <...> It was concluded that at the present time, in retail sales in general, and in the sale of furs in particular, the preferred form of protection of consumer rights is selfdefense, carried out in court by filing a special law suit. <...> Concrete proposals were suggested for improving the system of safeguards to protect the rights of consumers. <...> Подчеркнута особая роль договора розничной купли-продажи, публичный характер которого, способствует действенности защиты прав потребителей. <...>