Эта статья направлена на эффективные подходы в курсе чтения и письма – акцент сделан на студенческих работах, педагогических программах и событиях учебного заведения. <...> He Jia, lecturer, Changchun University of Science and Technology The People’s Republic of China EFFECTIVE WAYS FOR PROMOTING COLLEGE ENGLISH READING AND WRITING COURSE Abstract: In order to improve the students’reading and writing ability, following the principles of high input and helping the students to eliminate obstacles during the course of English teaching this article particularly refers to effective approaches in reading and writing course – a focus on students services, academic programs, and campus events. <...> Key words: high input , reading and writing course, college English. <...> I. Introduction As an integrated part of College English Teaching, College English Reading and Writing Course plays an important role in laying the foundation of College English knowledge for the undergraduate students. <...> The ultimate aim of the College English Reading and Writing Course is to enable the students to acquire knowledge effectively, rapidly and comprehensibly． However， there’s a question which concerns both the teachers and the students—how should we effectively improve the students’reading ability? <...> With the further development of College English teaching reform, College English teaching tends to transform from the principle of» teacheroriented»to «learner--oriented»，because they realize that it’s the learner himself who determines the final result． Ellis(1992)has pointed out that foreign 1anguage teachers finally have come to realize the key points：(1) what are the conditions to promote the study (2) how could we create such conditions in class，rather than adopt a series of materials to a teaching program．In this way can we encourage our students to learn more willingly and actively． Therefore，only a clear objective and understanding of role and effect between both teachers and students help us coordinate the relation between teaching and learning，so as to draw up a feasible plan and attain an anticipated goal． II. <...> To follow the principle of HIGH INPUT High input means acquiring much information in a unit of time．We need high input in our reading and writing lessons <...>