MODERN APPROACHES TO FINANCIAL SUPPORT FOR WATER ECONOMY DEVELOPMENT The article deals with current views on financial support for water economy development from the standpoint of national and foreign scholars and offers the author's view of the financial support for water management. <...> The steady operation, continuous production process and goal achievement of the market entity’s activity, namely competitiveness, profitability, sustainability, depend on the efficiently organized financial activity. <...> The overview of economic and financial literature on financial support for the state’s economic development has shown that the definition of financial support for water economy is unavailable. <...> However, some scientists offer a general definition of financial support that falls within various spheres of the social and economic system of the state. <...> In particular, the issues of financial support for investment projects in water management companies, managing the sources of financial resources, creating an effective organizational support for water supply in rural areas are insufficiently studied. <...> To highlight the principles of financial support for water economy development. <...> To reveal the essence of financial support for water resources management under conditions of the region’s current development. <...> To make proposals for further development of water economy and quality improvement of the services offered. <...> Water resources are an important constituent of the national welfare and an essential condition for effective social development. <...> The problem of water supply, water use, water resources protection in the southern regions of Ukraine is particularly acute. <...> The solution to this problem depends first of all on the assets sufficiency and their effective use in water economy. <...> Arrangement of the financial resources for providing the operation and development of water management companies differs from formation of the financial resources for other economic activities. <...> However, financial support for water economy development was not investigated by national economics sufficiently. <...> In particular, the issues of financing the investment projects in water economy companies, managing the sources of financial resources, creating an effective organizational support for water supply in rural areas are insufficiently studied. <...> The problem of financial support for water management enterprises becomes complicated because of the domination of state property category and imperfection of the legislation regulating 45 Проблемы экономики, № 1, 2014 their activities; uncertainty of the mechanism of payment for water <...>