МАССОВЫЕ ОПРОСЫ, ЭКСПЕРИМЕНТЫ, КЕЙССТАДИ ‘WE’ AND ‘OTHERS’: STEREOTYPE ATTITUDES OF STUDENTS IN SERBIA* J.S. Petrović1, U.V. Šuvaković2 1Department of Sociology University in Nis Ćirila and Metodija 2, Nis, 18000, Serbia 2Department of Sociology University in Pristina with temporary Head Office in Kosovska Mitrovica Filipa Višnjića бб, Kosovska Mitrovica, 38220, Serbia The paper analyzes the data obtained in the course of two empirical studies of Serbian students’ attitudes. <...> The first research of auto- and hetero-stereotypes was conducted in 2012 on the quota sample of 363 students of Pristina University with temporary Head Office in Kosovska Mitrovica. <...> The results regarding the ethnic stereotypes of Russians were analyzed and compared with the data from the research conducted in the same year on the sample of 603 students of the state universities of the Republic of Serbia. <...> The results indicated that extremely positive auto-stereotypes dominated among the students as well as extremely positive stereotypes of Russians — not only among the students that study in Kosovo and Metohija, but also in other high-school institutions in Serbia. <...> Moreover, moderately negative stereotypes of Montenegrins were revealed, as well as those of Germans and Americans, with significant differences in the disposition of attributes’ frequencies that, however, do not form the core of the stereotypes. <...> Key words: Serbian students, ethnic stereotypes, empirical research of 2012, Kosovo and Metohija (K&M), Serbia. <...> For example, the proponents of the * The paper results from a joint research within the projects “Kosovo and Metohija between National Identity and European Integration” (III 47023) and “Sustainability of the Identity of Serbs and National Minorities in the Border Municipalities of Eastern and Southeastern Serbia” (179013) supported by the Ministry of Education, Science and Technological Development of the Republic of Serbia. 52 Petrović J.S., Šuvaković U.V. ‘We’ and ‘Others’: Stereotype attitudes of Serbian student youth social identity theory, unlike the traditional cognitive theory, point out the fact that stereotypes are not the consequence of the limited abilities of individuals for processing information about their social world. <...> The social function of the stereotypes lies in explaining the social world, while their most important role is to legitimize the past and current group actions [2. <...> The proponents of the social identity theory also claim that stereotypes are not ‘frozen’ pictures of some social groups’ world <...>