VALUE CONDITIONALITY OF IDENTITY* M.M. Yusupov Chair of Theory and History of Social Work Chechen State University Sheripova str., 32, Grozny, Chechen Republic, Russia, 364907 The article considers theoretical approaches to the study of values and identity, and reveals the role of values in the formation of the ethnic, regional and Russian identity on the example of Chechnya and the North Caucasus, with the sociological indicators characterizing value orientations and self-identification. <...> The modern world sees globalization processes becoming more active and promoting modernization of many spheres of social life, changes in socio-cultural values and the formation of specificity of regional and national identity. <...> Any phenomenon and subject of reality becomes a value for people if it acquires the meaning of satisfying their requirements and meeting their interests [8]. <...> M. Rokich defines value as a steady belief that a certain way of behavior or a final goal of existence is more preferable from the personal or social point of view. <...> Researchers point to the dependence of value orientations of the individual on various social and demographic, territorial and spatial factors. <...> Self-identification of the person can be realized at various levels — individual and social, and in different forms — national, ethnic, cultural and others [24]. <...> This article attempts to reveal value conditionality of the ethnic, regional and civil identity. <...> The sociological researches carried out in 2003 and 2009 determined the hierarchy and typology of values and value orientations in various social and ethnic groups. <...> They also solved the task of revealing the level of territorial, ethnic and Russian identification. <...> The object of the research was to determine the impact of socio-cultural values on the formation and development of identity. <...> V.A. Yadov defines social self-identification as a kind of correlation with groups and communities which the individual perceives, closes, is capable of telling and feeling: “it — we”. [22]. <...> Ethnic identification conditionally is correlated with the cultural features of ethnicity, while civil identification correlates with the attitude to the state and civil institutes [9]. <...> V.M. Pivoyev from Karelia suggests using seven criteria, such as “soil”, “blood”, language, mentality, art culture, life, mythology in the research of ethnic identification [19]. <...> E.N. Danilova, speaking of national identification, names the following criteria: a territory with certain borders, sovereignty, a uniform cultural space and the language, the national idea, the spirit <...>