Английский для рекламистов (1500,00 руб.)

Стр.1

Стр.2

Стр.3

Стр.4

Стр.5

Т.Т. Хвостовицкая Учебное пособие 3-е издание, стереотипное Рекомендовано УМО ВУЗов Российской Федерации для студентов высших учебных заведений, обучающихся по специальности 3 50700 «Реклама» Москва Издательство «ФЛИНТА» 2020 1

Стр.1

УДК 811.111:659(075.8) ББК 81.2 Англ-923 Х33 Р е ц е н з е н т ы: кандидат философских наук, доцент Гурова В.А., кандидат педагогических наук, доцент Требухина Н.В., кандидат философских наух, профессор Шишова Н.В. Хвостовицкая Т.Т. Х33 Английский для рекламистов [Электронный ресурс] : учеб. пособие / Т.Т. Хвостовицкая. — 3-е изд., стер. — М. : ФЛИНТА, 2020. — 237 с. ISBN 978-5-9765- 2184-1 Учебное пособие предназначено для обучающихся по специальности 350700 «Реклама». Основная цель учебного пособия — это практическое владение английским языком на уровне, предложенном пособием. УДК 811.111:659(075.8) ББК 81.2 Англ-923 ISBN 978-5-9765- 2184-1 © Хвостовицкая Т.Т., 2015 © Издательство «ФЛИНТА», 2015 2

Стр.2

Contents Предисловие................................................................................. 6 Бренд ‘Jolly Green Giant’.......................................................... 8 Unit 1 Phonetics........................................................................................ 9 Speciality Language: Defining Advertising Section 1 .......................................................................................10 Section 2 .......................................................................................14 Section 3 .......................................................................................16 Section 4 .......................................................................................19 Section 5 .......................................................................................21 GrammarThe Present Indefinite Tense.........................................24 Бренд ‘Danone’ ..........................................................................27 Unit 2 Phonetics ......................................................................................28 Speciality Language: Capsule History of Advertising Section 1 .......................................................................................29 Section 2 .......................................................................................33 Section 3 .......................................................................................35 Section 4 .......................................................................................38 Section 5 .......................................................................................41 Grammar The Past Indefinite Tense.............................................43 Бренд ‘Bass & Co’......................................................................47 Unit 3 Phonetics.......................................................................................48 Speciality Language: Advertisers Section 1 .......................................................................................49 Section 2 .......................................................................................53 Section 3 .......................................................................................55 Section 4 .......................................................................................58 Section 5 .......................................................................................61 Grammar The Future Indefinite Tense ........................................ 63 Бренд ‘Martini’ ..........................................................................66 Unit 4 Phonetics.......................................................................................67 3

Стр.3

Speciality Language: Agencies Section 1 .......................................................................................68 Section 2 .......................................................................................74 Section 3 .......................................................................................76 Section 4 .......................................................................................79 Section 5 .......................................................................................82 Grammar The Continuous Tenses ................................................85 Бренд ‘Chanel’ ...........................................................................89 Unit 5 Phonetics.......................................................................................91 Speciality Language: Media Section 1 .......................................................................................92 Section 2 .......................................................................................97 Section 3 .......................................................................................99 Section 4 .....................................................................................104 Section 5 .....................................................................................109 Grammar The Perfect Tenses .....................................................110 Бренд ‘Procter&Gamble’........................................................115 Unit 6 Phonetics.....................................................................................116 Speciality Language: Departments and Staff Section 1 .....................................................................................117 Section 2 .....................................................................................121 Section 3 .....................................................................................123 Section 4 .....................................................................................126 Section 5 .....................................................................................130 Grammar The Passive Voice ......................................................133 Бренд ‘Yves Rocher’................................................................137 Unit 7 Phonetics.....................................................................................138 Speciality Language: The Advertising Campaign Section 1 .....................................................................................139 Section 2 .....................................................................................147 Section 3 .....................................................................................149 Section 4 .....................................................................................153 4

Стр.4

Section 5 .....................................................................................157 Grammar Оборот “There + to be’..............................................160 Бренд ‘iriver’ ............................................................................163 Unit 8. Phonetics.....................................................................................164 Speciality Language: Agency Compensation Section 1 .....................................................................................165 Section 2 .....................................................................................169 Section 3 .....................................................................................171 Section 4 .....................................................................................173 Section 5 .....................................................................................177 Grammar The Modal Verbs........................................................179 Бренд ‘Canon’ ..........................................................................183 Unit 9 Phonetics.....................................................................................184 Speciality Language: Business-to-Business Advertising Section 1 .....................................................................................185 Section 2 .....................................................................................191 Section 3 .....................................................................................193 Section 4 .....................................................................................196 Section 5 .....................................................................................200 Grammar The Conditional Clauses ............................................202 Бренд ‘Adidas’..........................................................................206 Unit 10 Phonetics.....................................................................................207 Speciality Language:Careers in Advertising Section 1 .....................................................................................208 Section 2 .....................................................................................212 Section 3 .....................................................................................213 Section 4 .....................................................................................218 Section 5 .....................................................................................222 Grammar The Sequence of Tenses.............................................225 Приложение 1 Таблица неправельных глаголов ..................230 Приложение 2 История бренда ...............................................234 Список литературы...................................................................236 5

Стр.5