TECHNOLOGY CARTES 2015 The Time for Mobile Contactless Technologies has Come Vladimir Krupnov, CEO and founder of “NovaCard», talks about the current trends on the Russian card payments market and changes in the years to come. 32 10 2015 TECHNOLOGY Spesial Issue Russian Card World: How has the card payments market chan ged over the last year? <...> Vladimir Krupnov: One obvious quantitative trend is the slow down of card issuance due to the difficult market situation, as a re sult of which the activity of both the banks and their customers is slowing down. <...> As for the qualita tive trends in market develop ment, what is worth noting here is the rapid increase in the share of dualinterface cards versus the total number of cards issued by the Russian banks. <...> In addition, mobile contactless payment solu tions are on the increase. <...> It is true that the share of contactless card transactions (MasterCard Pay Pass and Visa payWave) in the to tal volume of transactions is much higher than the share of mobile transactions, but the latter cannot be ignored. <...> Moreover, I am confident that the share of mobile contactless transactions will be growing rapidly in the near future, mainly due to tokenization and technologies such as Master Card Digital Enablement Service and Visa Checkout. <...> Although mobile tokens are, of course, a less secure technology compared to traditional offline card transactions using a physical crypto processor embedded in a card, but they are easy and con venient for the customer. <...> The sim plicity and convenience of this payment method for the end user guarantees that tokenization will survive and evolve. <...> RCW: Are card manufacturers worried that the spread of mo bile payment technologies will quickly kill the payment card in the tra ditional sense? <...> When will the plastic payment card, which is so familiar to us, be driven out of the market? <...> Technologies gradually succeed one another, and I don’t believe that mobile payment solutions will make it possible to bypass the mass issuance of traditional dualinterface cards. <...> In particular, this is be cause card acceptance infrastructure and card issuance can <...>