Humanities & Social Sciences 3 (2015 8) 460-467 ~ ~ ~ УДК 159.99:070 Psychological Education of Media Experts: Grounds for Strategy Selection Olga F. Neskryabina* Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia Received 08.10.2014, received in revised form 21.12.2014, accepted 18.01.2015 An increased interest in psychological knowledge that is typical of the media sphere defi nes the important role of psychological disciplines in the training process for media professionals. <...> At that, the modern media environment is rich with psychological information of a low scientifi c level. <...> Psychological texts circulating in the media space are marked by the strong infl uence of the mass culture. <...> The main characteristics of the masscult are: 1) entertainment; 2) low standards of scientifi city; 3) eclecticism; 4) focus on the cognitive control of behaviour. <...> These features connect with the intention of instrumentality of psychological concepts. <...> This situation allows an analysis of the principles of selection of psychological knowledge to be included in the educational process. <...> Among these methodological grounds the most important are: the compliance with standards of scientifi city, problematicity, systemacity, refl exivity. <...> Following these grounds or principles allows overcoming the dependence of perception and thinking on general (for educational psychology) and specifi c cognitive sets. <...> The general sets include: trust in the information organized in the form of a diagram, trust in typologies and classifi cations, quantitative estimations and terminological novelty – diagrams, numbers and words. <...> In our opinion, the most important specifi c sets associated with the peculiarities of the profession are as follows: – treatment of the audience as a faceless crowd that passively perceives information; – identifi cation of social information with the information spreading through the media; – prevalence of the media text form over its content. <...> Problem Enriching education with psychological knowledge refl ects the increased importance of a psychological paradigm in social analytics. <...> The article examines the current problems of professional training of © Siberian Federal University. <...> Psychological Education of Media Experts: Grounds for Strategy Selection knowledge” message does not work anymore due to the increased loads of information and the limited resources of a human brain). <...> Psychological discourse is a signifi cant part of the information environment, in which the educational process of media experts is <...>