UDC 741/744:519.2 © D.R. Varbanova, N.P. Anguelov ANALYSIS OF OPTIONS FOR USING SIMPLE GEOMETRIC FIGURES IN FORMING THE EXTERNAL CONTOUR OF CAR LOGOS Discussed are 299 logos used until a mass-produced car in the world over a century ago. <...> Compared to the actual logos and using methods of correlation analysis assessed the relationship between visibility parameter (readability) of the logo depending on factors external circuit, considered as a simple geometric shape - circle, ellipse/oval, triangle, square, pentagon/hexagon and arc-polygon. <...> Proved the high degree of correlation between the test parameter and factor making conclusions about the choice of the outside contour and the inside contents of car logo for a future car production. <...> Peugeot again relies on simple geometric shape as Fig. 1. <...> Car logos since the early 20 th century In two consecutive runs on the first author of this article on a number of design criteria rating was made of current logos (graphics brand) of mass-produced European cars [1] and also proved that no cars are hardly recognizable logo [2]. <...> Automobile logos appear at the beginning of the 20th century to achieve series production associated with the first cars, such as Mercedes, Škoda, Renault, FIAT, Peugeot and Ford. <...> In Fig. 1 shows the logos of these car manufacturers of the time. an outline of its new logo and the tradition continues to use the image of a stylized lion facing left, by analogy with the opening image of the lion in the logo of the company, dating back to 1850 when it has engaged in such activities. <...> In its modern Renault logo are dropped from the edge of the circle inscribed in it in gear and use a hexagon with shortened upper and lower side. <...> Three modern logos seen in Fig. 1 and Fig. 2 are black and white and embossed (Mercedes, Renault and Peugeot), two are plain and colored image (Škoda and Ford), and one logo (FIAT) is embossed and color. <...> For examples of Fig. 2 is an obvious design approach in which three of the logos (Škoda, FIAT and Ford) used labels corresponding to the automotive brand, and the other three (Mercedes, Renault and Table 1 Fig. 2. <...> Automobile manufacturer’s logos in fig. 1 in their modern form Obviously, with the exception of Peugeot, the formation of silhouettes of car <...>