Humanities & Social Sciences 3 (2015 8) 452-459 ~ ~ ~ УДК 82`06: 7.035.9 (07) Concept of the World in the Prose of Zakhar Prilepin (On the Problem of the Creative Personality Evolution) Natalia S. Tsvetova* St. Petersburg State University 26 1-st. line, St. Petersburg, 199053, Russia Received 27.11.2014, received in revised form 13.01.2015, accepted 06.02.2015 The paper is devoted to “Abode”, novel by Zakhar Prilepin, in which creative individuality of the famous writer is revealed from an unexpected side. <...> The author reconstructs the writer’s conception of the world through its embodiment in the plot, poetics and style of the text, being convinced that this work with its artistic transformation of reality denies game deliberateness of postmodern, while preference is given to the system of conventions and constraints, relevant to artistic principles of “new realism”. <...> Zakhar Prilepin is a novelist, literary scholar, literary critic, essayist, businessman, actor, and musician. <...> The obvious basis for this kind of scientifi c interest is the writer’s activity as offi ce chief editor of “Svobodnaya Pressa” (“Free Press”), the anchorman in the program on the channel “Dozhd”, the journalist of the “Novy Mir”, “Literary Studies”, “Nash Sovremennik”, “Literary Gazette”. <...> From our point of view, the true value of Z. Prilepin is related to his self-realization in two guises, philological (of a literary scholar) and literary- artistic. <...> The fi rst incarnation of Z. Prilepin is a theorist of “new realism”. <...> The concept of this literary movement as an independent and completely original has been presented in the collected book “The Bookgazer” (M., 2012), which at fi rst glance is composed of disparate texts of contemporary prose and poetry, book reviews, written in the specifi c situations, Natalia S. Tsvetova. <...> Concept of the World in the Prose of Zakhar Prilepin (On the Problem of the Creative Personality… compiled under the infl uence of the desire to share the author’s “ideas of what has been the literature of the last decade” (Prilepin, 2012. <...> They got known after the 2001 journalistic manifesto “Renunciation of Mourning” by S. Shargunov. <...> Realism, endlessly renewing itself with very reality, the remains magically younger than postmodernism” (Shargunov. <...> Idea of inexhaustible realism as an artistic method has been subsequently and brilliantly <...>